Leeann Essai has joined Guerbet’s executive team as North American head of marketing.
In this role, Essai will report to Massimo Carrara, Guerbet vice president for North America, and will lead US and Canadian marketing for Guerbet’s diagnostic imaging offerings in contrast media, medical devices, and digital services, including the deployment of Contrast & Care and the Imalogix partnership. She will also be responsible for the development and execution of marketing strategy for Guerbet US in close collaboration with the company’s sales partners and internal stakeholders.
“We are delighted to welcome Leeann to our North America executive team,” comments Carrara. “Leeann brings more than twenty years of global healthcare marketing and management experience to Guerbet. Her deep healthcare IT knowledge makes her a valuable addition to our team in this exciting time of expanding our digital services offerings and continuing to increase Guerbet’s visibility and growth as a leading player in medical imaging worldwide.”
Essai joins Guerbet from Siemens Healthineers, where she was a global product marketing manager responsible for the worldwide product marketing of radiology imaging IT products in the digital health services portfolio. She also held successive roles of responsibility within Siemens Health Services. Prior to Siemens, Essai served in various marketing management roles at healthcare companies, including Cerner Corporation and MedQuist Inc. (now M*Modal), where she established that company’s marketing department and directed all external marketing efforts and internal communications.
Essai holds a Master of Business Administration from Pennsylvania State University, as well as a Bachelor of Arts in Journalism from the University of South Carolina.