BSD Medical has reported continued sales momentum by Terumo on the distribution of the MicroThermX Microwave Ablation system. BSD’s exclusive agreement with Terumo covers distribution of the MicroThermX in more than 100 countries, including Europe, Western Asia and Africa.
“Terumo has been an exceptional partner for BSD, making substantial investments in sales and marketing of the MicroThermX,” says Sam Maravich, vice president of Sales and Marketing of BSD Medical. “We are gaining sales traction in the Western European countries. The next phases of Terumo’s plan are focused on expanding into Eastern European markets, with the Middle East to follow. Since the beginning of BSD’s 2014 fiscal year, Terumo has initiated marketing efforts in countries with the highest revenue potential. Terumo continues to execute on plan and we view this partnership as a model for future distribution collaborations with the MicroThermX system.”
Terumo is implementing a well-planned, comprehensive marketing strategy for the MicroThermX that is aimed at geographic expansion and building credibility within the clinical community. Among key aspects of the marketing strategy, Terumo is using its significant relationships within the clinical community to establish MicroThermX teaching centres of excellence with key opinion leaders. Terumo is also sponsoring several studies with the MicroThermX.