Live from SIR 2015: Medikidz and BTG launch resource to help young people understand primary liver cancer


Atlanta will play host to the launch of a unique new resource to support families affected by primary liver cancer. Medikidz Explain Primary Liver Cancer will be introduced at this year’s Society of Interventional Radiology Annual Scientific Meeting (28 February–5 March) and the Association of Radiologic and Imaging Nursing Spring Conference at the Georgia World Congress Center in Atlanta (1–2 March).

The launch event will feature the Medikidz superheroes to help raise awareness amongst clinicians about the new resource to educate young people about this complicated disease. The comic will be available free of charge for healthcare professionals in the USA through the BTG team, to be given to patients with primary liver cancer who may be struggling to explain the condition to their loved ones. “This non-threatening approach to education for children is a fantastic new tool to support primary liver cancer patients and their families in difficult conversations outside of the clinic and hospital”, explains Greg Laukhuf – 2014-2015 ARIN president.

Medikidz, the medical education company specifically for children, working in partnership with BTG Interventional Medicine, has published “Medikidz Explain Primary Liver Cancer” to help children understand and cope with the realities of life during what is often a very challenging time.

The Medikidz Explain Primary Liver Cancer comic is authored by doctors and reviewed by leading specialists as well as families living with the experience of primary liver cancer. The comic book uses a unique approach to present information to young people in an engaging way, thus ensuring that medical information is presented in simple terms that they can understand, while at the same time maintaining medical accuracy.

Sponsored by BTG Interventional Medicine, endorsed by the Society of Interventional Radiology, the Association for Radiologic & Imaging Nursing, the British Society of Interventional Radiology, and with content support from the British Liver Trust, Medikidz Explain Primary Liver Cancer is a unique, child-friendly exploration of what happens inside the body of patients with the condition.

Co-founder of Medikidz, Kate Hersov, explains: “Medikidz was founded out of a frustration with the lack of child-friendly health information available. We work closely with healthcare professionals, professional bodies, families and children to fully understand the needs of young people. Thanks to the book’s sponsor, BTG, and to the Society of Interventional Radiology, Association for Radiologic & Imaging Nursing, British Society of Interventional Radiology and British Liver Trust, we will be able to help children better understand the situation during a time of anxiety, confusion and emotional stress.”